Walid Farah
About Walid Farah
Walid Farah serves as the Country Head at Midea Group, a Fortune Global 500 company, since 2021. With extensive experience in sales and marketing across various leading electronics companies, he has a strong track record in managing multi-distributor networks and enhancing brand awareness.
Work at Midea Group
Walid Farah serves as the Country Head at Midea Group, a Fortune Global 500 company, since 2021. In this role, he is responsible for overseeing operations and implementing strategies that align with the company's goals in the region. His leadership focuses on enhancing brand presence and market share. Farah ensures that sales and distribution plans meet customer requirements while adhering to legal standards. He also emphasizes the importance of training trade partners to improve product knowledge and retail performance.
Previous Experience at LG Electronics
Before joining Midea Group, Walid Farah worked at LG Electronics as a Director from 2016 to 2022 in Saudi Arabia. During his tenure, he developed and managed a multi-distributor network, contributing to the brand's growth in the competitive electronics market. His experience at LG Electronics equipped him with skills in strategic planning and market analysis, which he applies in his current role.
Sales and Marketing Roles at Samsung Electronics
Walid Farah held multiple positions at Samsung Electronics, including Head of Sales and Marketing in Amman, Jordan, from 2013 to 2014, and Global Sales and Marketing Senior Manager at the company's headquarters in South Korea from 2012 to 2013. His responsibilities included developing sales strategies, managing marketing initiatives, and enhancing brand visibility. He also worked as Head of Sales and Marketing in Beirut, Lebanon, for one year from 2014 to 2015, further expanding his expertise in the electronics sector.
Educational Background
Walid Farah completed his Bachelor's degree in Business Administration with a focus on Marketing at Notre Dame University - Louaize (NDU) from 1997 to 2001. His education provided a solid foundation in marketing principles and business strategies, which he has applied throughout his career in various sales and marketing roles across different countries.
Language Proficiency and Skills
Walid Farah is fluent in English, French, and Arabic, and possesses basic knowledge of Korean. This multilingual ability enables him to communicate effectively across diverse cultures and markets. His skills include developing marketing materials, providing market intelligence, and implementing promotional campaigns, all of which contribute to strategic decision-making and brand growth.