Arden Tucker
About Arden Tucker
Arden Tucker serves as the Partnership Lead at Media.Monks, bringing over 10 years of experience in digital media planning and buying. Previously, Tucker held various roles at Gaggi Media and Peloton Media Inc., and has contributed to industry standards through involvement in the IAB Mobile and Video Committees.
Current Role at Media.Monks
Arden Tucker serves as the Partnership Lead at Media.Monks, a position held since 2021. In this role, Tucker focuses on developing and managing strategic partnerships, leveraging extensive experience in digital media. The role is based in Toronto, Ontario, Canada, where Tucker continues to contribute to the company's objectives and growth.
Previous Experience at MightyHive
Prior to joining Media.Monks, Arden Tucker worked at MightyHive as a Team Lead for a duration of six months in 2021. During this time, Tucker was involved in overseeing projects and managing team operations in Toronto, Ontario, Canada. This experience contributed to Tucker's expertise in digital media and partnership development.
Professional Background in Media Planning
Arden Tucker has a comprehensive background in media planning and buying, having worked at Gaggi Media in various roles from 2004 to 2016. Tucker's positions included Assistant Media Planner/Buyer, Media Supervisor, Senior Media Planner/Buyer, and Account Director. This extensive experience encompasses strategic planning and execution across multiple sectors.
Education and Qualifications
Arden Tucker holds an Honours Bachelor of Commerce Degree in Marketing Management from the University of Guelph. Additionally, Tucker participated in an Exchange Program at La Trobe University, enhancing academic and cultural perspectives in marketing and business practices.
Industry Involvement and Expertise
Arden Tucker possesses over 10 years of experience in digital media planning and buying for a diverse client base, including notable organizations such as the Nature Conservancy of Canada and Holt Renfrew. Tucker also actively participates in the IAB Mobile and Video Committees, contributing to the establishment of industry standards and best practices.