Helen Nash
About Helen Nash
Helen Nash is a Digital Analytics Architect at MightyHive, now part of Media.Monks, with expertise in digital marketing and analytics. She collaborates with various teams to meet key performance indicators and enhance customer satisfaction.
Work at MightyHive
Helen Nash serves as a Digital Analytics Architect at MightyHive, which is now part of Media.Monks. She has held this position since 2020, contributing to the company's digital analytics initiatives for four years. In her role, she collaborates with creative teams, developers, sales, and support departments to ensure that key performance indicators (KPIs), revenue targets, and customer satisfaction goals are achieved. Her responsibilities include gathering and prioritizing optimization opportunities and requirements, which are essential for enhancing the company's digital performance.
Education and Expertise
Helen Nash studied Digital Marketing at the Institute of Direct and Digital Marketing (IDM), where she earned a Professional Diploma in Digital Marketing from 2007 to 2008. Her educational background also includes attendance at John Bentley School, where she completed studies in subjects such as English, Mathematics, and Science from 1989 to 1991. Helen is certified in Google Analytics and Digital Marketing, showcasing her expertise in various areas of digital analytics, including website analysis, optimization testing, and user experience.
Background
Helen Nash has a strong foundation in digital analytics and marketing, with a focus on optimizing online customer journeys. Her proficiency encompasses a wide range of skills, including AB/MVT testing, website audits, conversion analysis, and user testing. She is also knowledgeable in tools such as Google Analytics, Adobe Analytics, and Adobe Audience Manager, which are instrumental in her work. Her background equips her to effectively analyze and improve digital performance across various platforms.
Achievements
Helen Nash's role at MightyHive involves significant contributions to digital analytics projects. She is responsible for identifying and prioritizing optimization opportunities that drive improvements in customer experience and business outcomes. Her work in collaboration with cross-functional teams ensures that the company's digital strategies align with overall business objectives, enhancing both revenue and customer satisfaction.