Henrietta Law
About Henrietta Law
Henrietta Law is an Account Manager at MightyHive in Toronto, Ontario, specializing in media strategies that leverage data-driven insights. With a background in marketing and extensive experience in client relationship management, she has worked in various roles across the advertising and communications sectors since 2014.
Work at MightyHive
Henrietta Law has been employed at MightyHive as an Account Manager since 2022. In this role, she develops media strategies utilizing data-driven insights to achieve positive business outcomes. She leads client presentations and manages relationships with clients, agency teams, and partners. Additionally, she contributes to the implementation of processes and products aimed at enhancing internal operational efficiencies. Law also assists in leading pixel strategy, implementation, and deployment for multiple clients, collaborating with various teams including Social, Search, AdOps, and Data & Tech to creatively address client challenges.
Education and Expertise
Henrietta Law completed her education at Toronto French School, where she achieved the Ontario Secondary School Diploma (OSSD) and the International Baccalaureate from 2009 to 2014. She then attended Concordia University, earning a Bachelor of Commerce (B.Com.) in Marketing from 2014 to 2018. Her educational background provides her with a solid foundation in marketing principles, which she applies in her current role and previous positions.
Background
Before joining MightyHive, Henrietta Law held several positions in the marketing and advertising sectors. She worked as an Advertising Account Manager at Perpetua from 2021 to 2022. Prior to that, she served as an Addressable Media Strategy Supervisor at Matterkind from 2020 to 2021 and as a Programmatic Strategy Associate at Cadreon from 2018 to 2020. Her early career included roles such as Communications Co-op Intern at Pratt & Whitney Canada and Head of Marketing and Social Media at La Presse 3D.
Professional Experience
Henrietta Law has accumulated diverse professional experience in account management and marketing. She has worked in various capacities, including as an Account Services Intern at Dyversity Communications Inc. and as a Summer Camp Counselor at Seneca College. Her roles have involved managing client relationships, developing marketing strategies, and implementing operational processes, showcasing her ability to adapt and thrive in different environments.
Client Engagement and Strategy Development
In her current position at MightyHive, Henrietta Law focuses on client engagement and strategy development. She identifies beta opportunities and collaborates with partner teams to test new solutions tailored to clients. Her work involves leading client presentations and ensuring effective communication between clients and internal teams, demonstrating her commitment to achieving successful business outcomes through strategic media planning.