Marcelo Ruiz
About Marcelo Ruiz
Marcelo Ruiz serves as the Post Merger Integration Lead for LATAM at Media.Monks, leveraging his extensive experience in the martech ecosystem to drive digital transformation and performance improvement for clients. He has a strong background in project coordination and account management, having worked at MightyHive in various roles and holding advanced degrees in business administration and data science.
Current Role at Media.Monks
Marcelo Ruiz serves as the Associate Director of Post Merger Integration for LATAM at Media.Monks. He has held this position since 2021, contributing to the integration processes following the merger of MightyHive into Media.Monks. His role focuses on ensuring seamless transitions and aligning operational strategies across the region.
Experience at MightyHive
Marcelo Ruiz has extensive experience at MightyHive, where he worked in various capacities from 2018 to 2021. His roles included Intern, Associate Account Manager, Account Manager, and Senior Project Coordinator for LATAM. His tenure at MightyHive allowed him to develop a deep understanding of the martech ecosystem and digital media.
Educational Background
Marcelo Ruiz holds a Master of Business Administration (MBA) from MBA USP/Esalq, where he studied Data Science and Analytics from 2020 to 2021. He also studied at Escola Superior de Propaganda e Marketing from 2014 to 2018. Additionally, he earned a degree in Chemical Engineering from UFSCar - Universidade Federal de São Carlos, completing his studies from 2010 to 2014.
Consulting and Digital Transformation Expertise
Marcelo Ruiz has expertise in digital transformation, focusing on aligning business needs with data and analytics. He has worked as a consultant, helping clients in LATAM develop a digital mindset by automating processes and enhancing performance through key performance indicators (KPIs) aligned with business goals.
Previous Roles and Experience
Before his time at MightyHive, Marcelo Ruiz worked at Braspa as a Criador Colaborativo in 2016 and at Instituto Ismart as an Estagiário de comunicação in 2017. These roles contributed to his understanding of communication and collaboration within the digital landscape.