Sun Young Kim
About Sun Young Kim
Sun Young Kim serves as the Country Head of Korea at MightyHive, where he has worked since 2019. He specializes in social media ROI measurement and has extensive experience in digital marketing and analytics.
Work at MightyHive
Sun Young Kim serves as the Country Head of Korea at MightyHive since 2019. In this role, she oversees operations and strategic initiatives within the Korean market. Her leadership has contributed to the growth and integration of the Datalicious Korea team into MightyHive. This position allows her to leverage her extensive experience in digital marketing and analytics to drive business success in the region.
Current Role at Media.Monks
In addition to her role at MightyHive, Sun Young Kim has been the Head of Data & Digital Media (DDM) at Media.Monks since 2016. She manages various aspects of digital media and data strategies, focusing on enhancing client engagement and optimizing marketing efforts. Her expertise in social media ROI measurement and social CRM plays a crucial role in her current responsibilities.
Previous Experience at Metrix Corporation
Before her current positions, Sun Young Kim worked at Metrix Corporation from 2009 to 2010. During her year there, she focused on online buzz research, marketing research, online survey analysis, and mobile web usage reporting. This experience provided her with foundational skills in data analysis and market research, which she has built upon in her subsequent roles.
Education and Expertise
Sun Young Kim earned her Bachelor of Arts degree in English Language from Hankuk University of Foreign Studies, where she studied from 1992 to 1997. She has developed expertise in Google Analytics, serving as a premium reseller and achieving recognition as a Google Analytics Certified Partner in Korea. Her educational background and professional certifications support her capabilities in digital marketing and analytics.
Authorship and Consulting
Sun Young Kim authored a book titled 'Social Analytics,' contributing to the field of social media measurement and analysis. Additionally, she has worked as a Business & Implementation Consultant with Adobe Digital Marketing Cloud Products, where she provided guidance on digital marketing strategies and implementation, further establishing her authority in the industry.