Teresa Salgado Castañeda
About Teresa Salgado Castañeda
Teresa Salgado Castañeda serves as the Digital Sales Business Lead at MightyHive, where she focuses on creating digital solutions that enhance business performance. With a background in marketing and account management, she has held various roles in companies such as Enable México, Derevo, and Multiplica.
Current Role at MightyHive
Teresa Salgado Castañeda serves as the Digital Sales Business Lead at MightyHive, a position she has held since 2021. In this role, she focuses on driving digital sales strategies and enhancing business performance through innovative digital solutions. Her work involves collaborating with clients to identify opportunities for maximizing performance and reducing operational costs.
Previous Experience in Digital Marketing and Sales
Prior to her current role, Teresa held various positions that contributed to her expertise in digital marketing and sales. She worked at Enable México as an Analytics Account Manager from 2018 to 2019 and as a Demand Generation Coordinator from 2012 to 2013. Additionally, she served as an Account Manager at Derevo from 2017 to 2018 and as a Business Development Manager at Multiplica from 2019 to 2021.
Marketing Management Experience
Teresa has extensive experience in marketing management. She worked as Gerente de Marketing at Seidor for five months in 2013 and then at Business Insights México SAPI DE CV from 2014 to 2017 for three years. In these roles, she focused on developing marketing strategies and managing marketing operations to support business growth.
Educational Background
Teresa studied at Escuela Comercial Cámara de Comercio, where she earned a Licenciatura in Informática Administrativa from 2006 to 2010. She furthered her education by obtaining a Maestría in Mercadotecnia from the same institution, completing her studies from 2014 to 2016. Her educational background supports her expertise in digital solutions and marketing strategies.
Skills in Digital Solutions and Business Planning
Teresa specializes in creating digital solutions that transform into products and services, adding value to both clients and businesses. She assists organizations in making informed decisions by providing accurate information for short, medium, and long-term business planning. Her focus on maximizing performance through digital strategies is a key aspect of her professional approach.