Vitor Casagrande Calaza
About Vitor Casagrande Calaza
Vitor Casagrande Calaza is a Senior Account Manager at Media.Monks, based in São Paulo, Brazil, with over five years of experience in performance marketing and account management. He has previously held positions at MightyHive and Cognizant, managing media campaigns for notable clients such as Facebook and Nubank.
Work at MightyHive
Vitor Casagrande Calaza currently holds the position of Senior Account Manager at MightyHive, now part of Media.Monks, since 2021. In this role, he is responsible for managing media campaigns and ensuring optimal outcomes for clients. Previously, he worked as an Account Manager at MightyHive from 2020 to 2021 for one year. His tenure at MightyHive has involved engaging in planning, execution, optimization, and measurement of performance and programmatic campaigns.
Experience at Cognizant
Vitor Casagrande Calaza has extensive experience at Cognizant, where he held multiple roles. He served as a Customer Sales Specialist from 2015 to 2016, followed by a position as a Customer Marketing Specialist in 2016 for 11 months. He then transitioned to a Google Ads SME - Digital Marketing Analyst role from 2017 to 2020, where he focused on digital marketing strategies. Additionally, he participated in the Kickstart Program - Google Ads in 2017 for 11 months, and worked as a Customer Experience Specialist - Google Ads from 2016 to 2017.
Education and Expertise
Vitor Casagrande Calaza earned a Bachelor's degree in International Relations from Universidade Federal do ABC, completing his studies from 2018 to 2022. His educational background complements his professional experience, particularly in performance marketing and business skills. He has over five years of experience in managing media campaigns and utilizes various platforms including Facebook Business Manager, Twitter Ads, Google Ads, and GMP (DV360 & GA360) for campaign management.
Client Engagement and Campaign Management
In his current role, Vitor Casagrande Calaza manages media campaigns for high-profile clients such as Facebook, Serasa, Nubank, Riot Games, SumUp, Take Blip, and Barry University. He conducts detailed analysis and presentations of media outcomes for clients, ensuring that potential deals for media campaigns are reviewed for optimal client outcomes. His responsibilities include constant planning, execution, optimization, and measurement of campaign performance.