Lindsey (Goetsch) Cheben
About Lindsey (Goetsch) Cheben
Lindsey (Goetsch) Cheben serves as the Director of Demand Generation at MikMak, where she has worked since 2022. With a background in marketing and communications, she has held various roles in demand generation and digital marketing across several companies, including EON Reality and Universal Music Group.
Work at MikMak
Lindsey Cheben has been serving as the Director of Demand Generation at MikMak since 2022. In this role, she focuses on driving demand generation strategies to enhance business growth. Prior to her current position, she worked as a Senior Demand Generation Manager at MikMak from 2021 to 2022, where she contributed to the development and execution of marketing initiatives. Her experience at MikMak reflects her commitment to leveraging data-driven approaches in marketing.
Previous Experience in Demand Generation
Before joining MikMak, Lindsey Cheben held several positions that shaped her expertise in demand generation. She worked at EON Reality as a Global Demand Generation Manager from 2016 to 2019, where she managed global marketing strategies. Following this, she served as a Demand Generation Manager at HireRight from 2019 to 2021. Her roles in these companies involved creating and implementing marketing campaigns aimed at increasing brand awareness and lead generation.
Education and Expertise
Lindsey Cheben holds a Bachelor of Business Administration (BBA) with a focus on Public Relations, Advertising, and Applied Communication from The Art Institutes. She also studied Multi/Interdisciplinary Studies in Organizational Leadership and Sales & Marketing at Arizona State University, earning a Bachelor's Degree. Additionally, she completed an Associate of Arts (A.A.) in Liberal Studies at Saddleback College. This educational background supports her diverse skill set in marketing and communications.
Background in Marketing and Communications
Lindsey Cheben has a comprehensive background in marketing and communications, having worked in various roles across different organizations. Her early career included a position as a Music Journalist at Universal Music Group and as a Marketing Special Event Manager at Event Complete. She also gained experience in social media marketing and digital marketing during her tenure at EON Reality. This diverse experience has contributed to her analytical and creative approach in the marketing field.
Professional Affiliations
In addition to her roles in demand generation, Lindsey Cheben is a member of RevGenius, having joined in 2023. This affiliation allows her to engage with a community of marketing professionals and stay updated on industry trends. Her involvement in professional organizations reflects her commitment to continuous learning and networking within the marketing sector.