Samiha Rouabah Haddad
About Samiha Rouabah Haddad
Samiha Rouabah Haddad is an Account Manager at MikMak, where she has worked since 2023, and has extensive experience in marketing and advertising, particularly in digital marketing. She has held various roles, including Account Development Manager at Swaven and Freelance Consultant, and possesses a strong academic background in business and marketing.
Work at MikMak
Samiha Rouabah Haddad has been serving as an Account Manager at MikMak since 2023. Located in Montpellier, Occitanie, France, she focuses on managing client accounts and enhancing brand strategies in the digital marketing space. Her role involves collaborating with brands to optimize their media mix strategy, leveraging her extensive experience in marketing and advertising.
Current Role at Swaven
In addition to her position at MikMak, Samiha has been working as an Account Development Manager at Swaven since 2021. Based in Paris, Île-de-France, France, she is responsible for developing account strategies and fostering client relationships. This role complements her expertise in digital marketing and e-commerce, allowing her to assist brands in increasing sales and acquiring qualitative leads.
Freelance Consulting Experience
Samiha has been self-employed as a Freelance Consultant since 2020, operating in the Paris Area, France. In this capacity, she provides consulting services focused on marketing and advertising strategies. Her freelance work allows her to apply her nearly 12 years of industry experience to help various clients optimize their marketing efforts.
Educational Background
Samiha Rouabah Haddad holds a degree in business from the National Institute of Trading, where she studied from 2005 to 2009. She furthered her education at the University of Paris I: Panthéon-Sorbonne, earning a Master 2 Research in Marketing in 2011. Additionally, she completed a Master 1 in Strategic Marketing at IAE FRANCE - Écoles Universitaires de Management in 2010. This educational foundation supports her expertise in marketing and market research.
Previous Work Experience
Prior to her current roles, Samiha worked at Tell Media as a Business Developer and Account Manager from 2018 to 2020. In this position, she was involved in developing business strategies and managing client accounts. Her diverse experience across various roles in the marketing sector has contributed to her comprehensive understanding of digital marketing and e-commerce.