Matthew Pechman
About Matthew Pechman
Matthew Pechman serves as the Chief Marketing Officer at Milestone Brands, LLC, where he leads a team of twelve marketing professionals and manages a substantial budget. He has extensive experience in the beverage industry, having held various marketing roles at notable companies including Diageo and Champagne Armand de Brignac.
Work at Milestone Brands
Matthew Pechman serves as the Chief Marketing Officer at Milestone Brands, LLC, a position he has held since 2022. Based in Austin, Texas, he leads a team of twelve marketing professionals. His responsibilities include managing an advertising and promotion budget of $10 million and overseeing sales revenue exceeding $80 million. Pechman focuses on innovative brand communications and experiential marketing to attract new consumers to the Milestone Brands portfolio.
Previous Experience in Marketing
Prior to his current role, Pechman worked at Champagne Armand de Brignac as Chief Marketing Officer from 2019 to 2020 in New York City. He also held various positions at Diageo, including Brand Director for Crown Royal from 2014 to 2016 and Brand Director for Tanqueray from 2011 to 2014. His experience also includes roles as Director of Marketing Strategy and Director of Corporate Strategy at Diageo, contributing to his extensive background in the beverage industry.
Education and Expertise
Matthew Pechman holds a Bachelor of Business Administration in Finance from the University of Notre Dame. He furthered his education by obtaining an MBA in Marketing and Strategic Management from The Wharton School. His academic background provides a strong foundation for his expertise in marketing strategy and brand management within the beverage sector.
Achievements in Product Development
Pechman has successfully developed and launched the Dirty Monkey Banana Peanut Butter Whiskey, implementing a comprehensive $19 million through-the-line launch plan. He has also created impactful media campaigns for brands such as Empress Gin and Dulce Vida Tequila, focusing on maximizing reach through 360-degree media strategies.
Leadership and Team Management
In his role at Milestone Brands, Pechman emphasizes inspiring and motivating high performance among his marketing team. His leadership style is geared towards fostering a collaborative environment that encourages innovation and effective brand communication strategies.