James Eastwood
About James Eastwood
James Eastwood serves as the Marketing Director for the Americas at Milestone Systems, where he has modernized marketing strategies and improved lead generation. He has extensive experience in marketing roles across various organizations, including the University of Oregon and adidas.
Work at Milestone Systems
James Eastwood has served as the Marketing Director for the Americas at Milestone Systems since 2020. In this role, he has modernized the company's marketing strategy by shifting from traditional marketing methods to a more dynamic, content-focused approach. He successfully increased lead generation performance by 22% year-over-year from 2021 to 2022. Eastwood has also implemented marketing automation tactics that enhance customer experiences by eliminating friction points. His focus on content marketing strategies is tailored to target audiences in priority verticals.
Previous Experience in Marketing
Before joining Milestone Systems, James Eastwood held several significant marketing roles. He was the Director of Digital Marketing at the University of Oregon for 11 months in 2019. Prior to that, he worked as the VP & Head of Marketing at Oregonian Media Group from 2017 to 2019. Eastwood also served as Vice President of Marketing Agency Operations at NetBiz, Inc. from 2012 to 2017. His earlier experience includes a role as Marketing Communications Manager at adidas and as Director of Marketing for the San Jose Earthquakes Soccer team.
Education and Qualifications
James Eastwood earned a Bachelor of Arts degree from San Francisco State University, graduating Cum Laude. His educational background provides a solid foundation for his extensive career in marketing and communications across various industries.
Achievements in Marketing Strategy
Throughout his career, James Eastwood has demonstrated a proven track record in restructuring and redeploying marketing models to improve team productivity and morale. At Milestone Systems, he has focused on implementing content marketing strategies that align with the needs of end customer target audiences. His efforts have contributed to significant improvements in marketing performance and customer engagement.
Early Career in Sports Marketing
James Eastwood began his career in sports marketing as an Account Executive for Major League Soccer from 1998 to 2000. He later took on the role of Director of Marketing for the San Jose Earthquakes Soccer team from 2001 to 2005. These early experiences laid the groundwork for his future roles in marketing and communications.