Lotte Kryger Jakobsen
About Lotte Kryger Jakobsen
Lotte Kryger Jakobsen serves as the Director of Brand Strategy & Marketing Creation at Milestone Systems in Copenhagen, where she leads a team of 15 professionals. With a background in design and brand development, she focuses on aligning brand vision with business objectives while promoting innovation and collaboration within her team.
Work at Milestone
Lotte Kryger Jakobsen has been serving as the Director of Brand Strategy & Marketing Creation at Milestone Systems since 2023. In this role, she leads a department of 15 professionals, which includes brand strategists, copywriters, content writers, motion and digital designers, and art directors. Her responsibilities involve aligning the brand vision and objectives with the overall business strategy and goals, working closely with the senior leadership team to enhance the company's reputation and performance.
Previous Roles at Milestone Systems
Prior to her current position, Lotte Kryger Jakobsen held multiple roles at Milestone Systems. She was the Manager of Design (Creative Team Lead) in Brand & Creative Development from 2019 to 2020. Following that, she served as the Manager and Head of Brand Strategy & Marketing Creation (Brand Studio) from 2020 to 2023. These roles contributed to her extensive experience in brand strategy and marketing within the organization.
Background in Design and Production
Lotte Kryger Jakobsen has a background in design and production, having worked as an Assisting Production Designer at Zentropa in 2005 and as a 2nd Art Director/Production Designer at DR - Danmarks Radio from 2005 to 2006. Additionally, she completed an Art Director Trainee program at Zentropa in 2003. These experiences provided her with a solid foundation in visual communication and design principles.
Education and Expertise
Lotte Kryger Jakobsen holds a Master’s Degree in Visual Communication from KADK, which she completed from 1999 to 2005. She also studied Industrial Design at Universitat Ramon Llull in Barcelona for one year. Her academic background, combined with multiple certifications in leading people and leaders, equips her with the skills necessary for effective team management and brand strategy.
Values and Leadership Style
Lotte Kryger Jakobsen values innovation, collaboration, and diversity in her professional environment. She strives to foster a culture of trust, respect, and inspiration among her team and peers. Her leadership style emphasizes aligning brand strategies with business objectives while promoting a positive and inclusive workplace.