Rikke Hofman
About Rikke Hofman
Rikke Hofman serves as the Head of Digital Marketing at Milestone Systems, where she has worked since 2015. With over a decade of experience in digital business development, she specializes in areas such as marketing automation, UX, and conversion optimization.
Work at Milestone
Rikke Hofman serves as the Head of Digital Marketing at Milestone Systems, a position she has held since 2015. In this role, she leads digital marketing initiatives and strategies, focusing on enhancing the company's online presence and engagement. Her tenure at Milestone spans nine years, during which she has contributed to various projects aimed at improving digital marketing effectiveness. Hofman's leadership emphasizes user involvement and teamwork, which are integral to achieving successful outcomes in digital marketing.
Previous Experience at Telenor DK
Before joining Milestone Systems, Rikke Hofman worked at Telenor DK as a Project Manager in eBusiness from 2011 to 2014. During her three years at Telenor, she managed projects that focused on enhancing digital business capabilities. This experience provided her with valuable insights into the telecommunications sector and the dynamics of digital marketing within it.
Education and Expertise
Rikke Hofman studied at Copenhagen Business College, where she earned a degree as an Export Technician from 1997 to 2001. Her educational background laid the foundation for her career in digital business development. With over a decade of experience, Hofman specializes in digital marketing disciplines, including marketing automation, user experience (UX), conversion optimization, and data insights, which are critical for driving business growth in both B2B and B2C markets.
Advocacy for Teamwork and Diversity
Rikke Hofman advocates for user involvement and teamwork as essential components of successful digital marketing projects. She emphasizes the importance of diversity, flexibility, and openness in building high-performance teams. Hofman enjoys optimizing processes and organizational structures, particularly in informal work environments, to enhance collaboration and efficiency among team members.