Sara Månsson
About Sara Månsson
Sara Månsson serves as the Manager of Digital Customer Engagement at Milestone Systems, where she has worked since 2020. With over 15 years of experience in strategic marketing across B2B and B2C sectors, she focuses on user engagement strategies and team management.
Work at Milestone
Sara Månsson has been serving as the Manager of Digital Customer Engagement at Milestone Systems since 2020. In this role, she is responsible for overseeing digital user engagement on community platforms, including Milestone Marketplace and Milestone Store. She manages a team of six individuals located in both Copenhagen and Portland. Her focus includes developing user funnel strategies aimed at attracting, onboarding, and upselling new customers while also working to reduce churn among existing customers.
Previous Roles at Milestone Systems
Prior to her current position, Månsson held multiple roles at Milestone Systems. She worked as the Partner Marketing Manager for Global Channel Partners from 2016 to 2018 and as the Partner Marketing Program Manager for Global Channel and Technology Partners from 2018 to 2020. In these positions, she contributed to the development of marketing strategies that supported partner engagement and collaboration.
Experience at TomTom
Månsson's career includes significant experience at TomTom, where she worked in various marketing roles from 2006 to 2012. She served as the Trade Marketing Manager for Sweden, Denmark, and Norway, as well as the Trade Marketing Manager for the Nordic region. Additionally, she briefly held the position of Interim Sales Manager for Sweden in 2007. Her time at TomTom involved strategic marketing initiatives across multiple Nordic markets.
Education and Expertise
Sara Månsson has a diverse educational background. She studied at Jönköping International Business School from 1996 to 2000 and later attended Vrije Universiteit Amsterdam as an exchange student from 2000 to 2001. She also studied at Maastricht University and the University of Houston-Downtown. Månsson possesses over 15 years of experience in strategic marketing planning across B2B and B2C sectors, specializing in scalable marketing and brand activation concepts.
Marketing Skills and Advocacy
Månsson advocates for a proactive culture that emphasizes team empowerment and a results-driven mentality. She has extensive knowledge in various marketing disciplines, including market insight, demand creation, campaign planning, and co-marketing strategy. Her expertise allows her to create marketing strategies that align with organizational goals and drive incremental sales.