Zornitsa Hitrova Petrova
About Zornitsa Hitrova Petrova
Zornitsa Hitrova Petrova is a Regional Marketing Manager at Milestone Systems, specializing in Emerging Markets. With expertise in various marketing tools and a strong educational background in Public Relations and Digital Marketing, she has successfully organized regional marketing activities and executed campaigns to enhance product visibility.
Work at Milestone
Zornitsa Hitrova Petrova has been serving as the Regional Marketing Manager for Emerging Markets at Milestone Systems since 2015. In this role, she is based in Sofia, Bulgaria, and has accumulated nine years of experience. Her responsibilities include organizing and executing various regional marketing activities, such as trade shows, annual kick-offs, and symposiums tailored for Emerging Markets. She also plays a crucial role in planning and executing marketing budgets on an annual, quarterly, and monthly basis.
Education and Expertise
Zornitsa holds a Master's degree in Public Relations, Advertising, and Applied Communication from Sofia University St. Kliment Ohridski, where she studied from 2009 to 2011. Additionally, she completed a course in Digital Marketing at SoftUni Digital from 2020 to 2021. Her expertise includes proficiency in several marketing tools, such as Salesforce, Pardot, CVENT, Canva, and Klaviyo, which she utilizes to enhance marketing strategies.
Marketing Strategies and Tools
In her role, Zornitsa utilizes various marketing tools to enhance product campaigns in the Emerging Markets region. She employs Google Ads to improve campaign effectiveness and is experienced in conducting online campaigns that focus on lead generation and social media engagement. Furthermore, she has developed and implemented partner programs aimed at strengthening regional marketing efforts.
Regional Marketing Activities
Zornitsa is responsible for organizing and executing a range of regional marketing activities. These include trade shows, annual kick-offs, and symposiums specifically designed for Emerging Markets. Her efforts in these activities contribute to the overall marketing strategy and help in establishing a strong presence in the region.