Alex Demirjian
About Alex Demirjian
Alex Demirjian serves as the Industrial District Manager at Miller Electric Mfg. Co., where he has worked since 2015. He holds an Associate of Arts and an Associate of Science, along with a Bachelor of Business Administration, and has extensive experience in sales management and distributor training.
Current Role at Miller Electric
Alex Demirjian serves as the Industrial District Manager at Miller Electric Mfg. Co. since 2015. In this role, he manages approximately 100 distribution locations across Central California and the San Francisco Bay Area, including regions from Sacramento to King City. His responsibilities include creating and executing account plans with strategic end users and distributor partners to drive sales growth and expand market share. He also organizes product trials to support conversions and cross-selling opportunities with distributor partners.
Previous Experience at Miller Electric
Prior to his current position, Alex held several roles at Miller Electric Mfg. Co. He worked as a Commercial District Manager from 2014 to 2015 and as a Miller/Hobart Dual Role District Manager from 2009 to 2014. He also served as a Hobart District Manager for one year in 2007 to 2008 and as a Miller Retail Sales Manager from 2004 to 2007. His extensive experience at Miller Electric has equipped him with a deep understanding of the company's products and market strategies.
Education and Training Background
Alex Demirjian has a diverse educational background. He studied Liberal Arts at De Anza College, earning an Associate of Arts (A.A.) degree from 2000 to 2004. He also attended the College of San Mateo, where he achieved an Associate of Science (A.S.) in Welding Technology during the same period. In 2009, he furthered his education at the Hobart Institute of Welding Technology for 11 months. Additionally, he obtained a Bachelor of Business Administration (B.B.A.) in Business Administration and Management from the University of Phoenix from 2012 to 2014.
Skills and Responsibilities
In his current role, Alex coordinates with top decision-makers at key accounts to enhance understanding of product value propositions. He aligns solutions with customer pain points and business issues, leveraging technical specialists and distribution resources as part of account plan strategies. He also develops and implements distributor training programs that focus on product knowledge, marketing initiatives, and business processes. His ability to maintain a continuous pipeline of sales opportunities is supported by consistent tracking within the CRM system.
Early Career Experience
Before joining Miller Electric, Alex worked as a Logistics Specialist at 3Com from 2000 to 2001. He also served as a Welding Department Assistant Instructor at the College of San Mateo for one year from 2003 to 2004. These early roles contributed to his foundational knowledge in logistics and education within the welding industry.