Cindy Coughlin
About Cindy Coughlin
Cindy Coughlin is a Digital Marketing Manager at Miller Electric Mfg. LLC, where she has worked since 2017. She holds a Bachelor of Arts in Finance from the University of Saint Thomas and an MBA from Cardinal Stritch University, and has extensive experience in digital marketing and social media strategy.
Work at Miller Electric
Cindy Coughlin has served as the Digital Marketing Manager at Miller Electric Mfg. LLC since 2017. Located in Appleton, Wisconsin, she has been instrumental in developing and implementing digital marketing strategies that enhance the company's online presence. Her role includes leading initiatives that focus on SEO optimization and content strategy, aiming to improve organic traffic and engagement across various platforms.
Education and Expertise
Cindy Coughlin holds a Bachelor of Arts (B.A.) in Finance from the University of Saint Thomas. She furthered her education by obtaining an MBA from Cardinal Stritch University, where she studied Marketing and Business Management. Additionally, she completed the Certified Social Media Corporate Training at NWTC, which has equipped her with specialized skills in social media marketing.
Background
Cindy Coughlin's professional journey includes significant roles in digital marketing across various organizations. Prior to her current position, she worked as a Digital Marketing Contractor at Thrivent Financial from 2013 to 2017. She also served as a Marketing Specialist at Bellyriver and held the position of Key Account Executive at FulfillNet Inc. Her entrepreneurial experience includes founding Lake Indigo Decor.
Achievements
Cindy has led initiatives that resulted in a 40% View Through Rate for a new YouTube strategy, exceeding the industry average. She has successfully increased organic traffic on non-branded queries by 5-20%. Her efforts in social media management have consistently delivered a 3% or greater engagement rate on platforms like Facebook and Instagram, and she achieved a 1.5% CTR on LinkedIn, surpassing industry benchmarks.
Digital Marketing Strategies
Cindy Coughlin has developed comprehensive digital marketing strategies that encompass awareness to lead generation. She has created a social media program from the ground up and built an industry-leading company website. Her strategies have included breaking down departmental silos to enhance collaboration and efficiency, leading to significant cost savings and improved response times in customer engagement.