Holly Barber
About Holly Barber
Holly Barber is a Senior Digital Experience Specialist at Miller Electric Mfg. LLC, where she has worked since 2018. With a background in mass communications and information design, she has extensive experience in managing digital projects and enhancing user experiences.
Work at Miller Electric
Holly Barber has been employed at Miller Electric Mfg. LLC since 2012, where she currently serves as a Senior Digital Experience Specialist. In this role, she has focused on managing digital partner relationships, overseeing related budgets, and prioritizing the development and delivery of user experience (UX) creative and technical assets. Her tenure at Miller Electric spans over a decade, during which she has also held the position of Digital Experience Specialist from 2012 to 2018 and Electronic Communications Coordinator from 2006 to 2012. Throughout her time at the company, she has led large-scale digital projects, including website rebuilds and enhancements.
Education and Expertise
Holly Barber holds a Bachelor of Science (BS) degree in Mass Communications and Photography from the University of Wisconsin-La Crosse, which she completed from 1992 to 1996. She furthered her education by obtaining a Master of Science (M.S.) in Information Design and Strategy from Northwestern University, graduating in 2018. Her academic background provides a strong foundation for her expertise in digital experience, user experience design, and communication strategies.
Background
Before joining Miller Electric, Holly Barber gained diverse experience in various roles. She worked as an Audiovisual Production Facilitator at The Toro Company from 1999 to 2006 and as an Internet Specialist at Care Providers of Minnesota in 1999. Additionally, she served as a Communications Assistant at Care Providers of Minnesota from 1998 to 1999. In 2017, she briefly worked as a Teacher Assistant for Data Management Principles at Northwestern University. This varied background has contributed to her comprehensive understanding of digital communication and user experience.
Achievements
Throughout her career, Holly Barber has initiated and led several UX/UI enhancement projects, collaborating with cross-functional stakeholders to improve digital experiences. She has developed documentation for website user stories and martech software, communicated user behaviors to stakeholders, and advised marketing teams on campaign strategies. Her efforts include establishing enterprise-wide website standards and providing training on content management systems and product information management. She has also reviewed analytics to inform future enhancements and measured the effectiveness of UX projects post-implementation.