Kim Natrop
About Kim Natrop
Kim Natrop serves as the Merchandising Coordinator / Commercial Go To Market at Miller Electric Mfg. Co., where she manages merchandising budgets and conducts market research. With over 13 years of experience in her current role, she has a background in advertising design and marketing communications.
Work at Miller Electric
Kim Natrop has served as the Merchandising Coordinator / Commercial Go To Market at Miller Electric Mfg. Co. since 2011. In this role, she manages merchandising budgets for both Miller Electric and Hobart Retail, ensuring resources are allocated effectively. Her responsibilities include conducting market research studies to understand specific market segments and their 5P's, as well as executing Voice of Customer (VOC) interviews to identify key findings that inform business opportunities. Additionally, she has implemented cost-saving initiatives by improving efficiencies in display fabrication, printing, and packaging.
Education and Expertise
Kim Natrop studied at the University of Wisconsin Eau Claire, where she achieved a degree in Advertising Design from 1985 to 1988. She furthered her education at UW Oshkosh, studying Marketing Communications and Photography, and earned a Bachelor of Fine Arts (BFA) from 1988 to 1990. Her educational background provides her with a strong foundation in both design and marketing, which she applies in her current role at Miller Electric.
Background in Graphic Design
Before joining Miller Electric, Kim Natrop worked at Directions Ad Agency as a Senior Graphic Artist from 1998 to 2011. During her 13 years at the agency in Neenah, WI, she developed skills in graphic design and marketing strategies. This experience contributes to her current role, where she combines her design expertise with merchandising and market analysis.
Market Analysis and Strategy
In her role at Miller Electric, Kim Natrop analyzes industry trends and customer activities to assess sales and profit potential. She adapts strategies to changing market conditions, ensuring that the company's merchandising efforts remain relevant and effective. Her ability to conduct comprehensive market research studies aids in understanding market segments, which is crucial for informed decision-making.