Doreen Yin
About Doreen Yin
Doreen Yin is a Senior Marketing Manager for Asia Pacific at Milliken & Company, where she has worked since 2018. She has extensive experience in marketing roles across various companies, focusing on brand campaigns and integrated marketing communication programs tailored for the Asia Pacific market.
Current Role at Milliken & Company
Doreen Yin serves as the Senior Marketing Manager for Asia Pacific at Milliken & Company, a position she has held since 2018. Based in Shanghai, she focuses on managing brand campaigns and product promotions specifically designed for the Asia Pacific market. Her role involves strategic planning and execution of marketing initiatives that enhance the company's presence in the region.
Previous Experience in Marketing
Doreen Yin has a diverse background in marketing, having worked in various roles across multiple companies. She was a Marketing Assistant at Osram Opto Semiconductors from 2005 to 2007, followed by a position as a Marketing Communication Specialist at Henkel from 2010 to 2011. Additionally, she served as a Marketing Manager at Pilkington from 2011 to 2014 and as a Marketing Executive for China at Merck Life Science from 2007 to 2010. Her experiences have contributed to her expertise in marketing communications.
Education and Qualifications
Doreen Yin studied at 上海应用技术学院, where she focused on English and earned a bachelor's degree. Her educational background provides a foundation for her marketing career, particularly in communication and strategic planning.
Expertise in Marketing Communications
Doreen possesses extensive expertise in event and exhibition management, with a strong emphasis on strategic planning for marketing communications. She has developed and executed integrated marketing communication programs tailored for the Asia Pacific region, enhancing brand presence and engagement in the market.
Career Progression at Milliken & Company
Before her current role as Senior Marketing Manager, Doreen Yin worked at Milliken & Company as the APAC Marketing Manager for Floor Covering from 2014 to 2018. In this capacity, she contributed to the development of marketing strategies that aligned with the company's objectives in the Asia Pacific market.