Lauren Lewitt Balmer
About Lauren Lewitt Balmer
Lauren Lewitt Balmer serves as the Director of Product Marketing at Milliken & Company, where she has worked since 2021. She has a diverse background in marketing and communications, with previous roles at companies such as Q4Launch and the Carolina Panthers.
Current Role as Director of Product Marketing
Lauren Lewitt Balmer currently serves as the Director of Product Marketing at Milliken & Company, a position she has held since 2021. In this role, she is responsible for developing and executing go-to-market strategies for new products. She plays a key role in organizing and managing trade shows to showcase the company's products. Additionally, she leads training sessions, webinars, and promotions to enhance product understanding and market reach.
Previous Experience at Milliken & Company
Prior to her current role, Lauren worked at Milliken & Company as a Marketing Insights Manager from 2020 to 2021. During her seven-month tenure, she contributed to marketing strategies and insights that supported product development and market positioning.
Experience at Q4Launch
Lauren Lewitt Balmer worked at Q4Launch from 2016 to 2020, where she held multiple positions including Senior Digital Marketing Customer Success Specialist and Content Creator. Her responsibilities included developing customer success strategies and creating content to enhance digital marketing efforts. She also served as a Digital Marketing Customer Success Specialist from 2017 to 2018, focusing on customer engagement and satisfaction.
Educational Background at Wofford College
Lauren studied at Wofford College, where she earned a Bachelor of Arts (B.A.) in English Language and Literature and a Bachelor of Arts (B.A.) in Business Administration and Management. Her education spanned from 2012 to 2016, providing her with a strong foundation in both communication and business principles.
Internship and Early Career Experience
Lauren gained early career experience through various internships and roles. She interned at Whipp, Inc. for five months in 2016 and worked as a Communications Intern for the Carolina Panthers from 2015 to 2016. Additionally, she held positions at Wofford College as a Student Worker and Interim Coordinator of Marketing and Communications, contributing to her diverse skill set in marketing and communications.