Veerle De Wolf
About Veerle De Wolf
Veerle De Wolf serves as the Market Communication Manager EMEA at Milliken & Company, where she has worked for 21 years. She specializes in creating marketing campaigns for colorants and sustainable solutions in the plastics industry.
Work at Milliken & Company
Veerle De Wolf has been employed at Milliken & Company as the Market Communication Manager for the EMEA region since 2003. In her role, she focuses on communicating the company's vision and innovations, particularly in the context of sustainable solutions. She has led B2B marketing campaigns for Milliken’s European Chemical division, emphasizing strategic partnerships with businesses and technical leaders in the chemical industry. De Wolf utilizes various channels, including social media, videos, and events, to engage with customers and inform them about advancements in the plastics sector.
Previous Experience at Omya
Before joining Milliken & Company, Veerle De Wolf worked at Omya as a Sales Assistant from 1999 to 2001. During her two years at Omya, she gained valuable experience in sales and customer engagement, which contributed to her professional development in the chemical industry. This early experience laid the groundwork for her later roles in marketing and communication.
Education and Expertise
Veerle De Wolf studied at HOGENT, where she earned a Master of Industrial Engineering with a focus on Polymer Chemistry and Plastics from 1986 to 1990. Her educational background provides her with a strong foundation in the technical aspects of the chemical and plastics industries. With over ten years of experience in creating marketing campaigns for colorants, she has developed expertise in raising the profile of plastics and promoting sustainable practices within the industry.
Marketing Initiatives and Contributions
Veerle De Wolf has been instrumental in driving marketing initiatives that contribute to the circular economy. She promotes Milliken’s new additives and sustainability initiatives through multi-channel marketing campaigns. Her focus includes connecting with business leaders in the chemical industry, particularly in the areas of additives for polyolefins, polyurethanes, and colorants for detergents. De Wolf's efforts aim to transform the industry and help customers achieve their goals through innovative solutions.