Maria Gabriela Henriquez
About Maria Gabriela Henriquez
Maria Gabriela Henriquez serves as the Head of Marketing at milo, where she has worked since 2023. With extensive experience in marketing roles across various companies, she has successfully implemented strategies that significantly increased engagement and traffic.
Work at Milo
Maria Gabriela Henriquez serves as the Head of Marketing at Milo, a position she has held since 2023. Based in Miami, Florida, she works in a hybrid capacity. In her role, she has implemented strategies that significantly increased the top of the sales funnel by 300% in Q1 2024 compared to Q3 2023 through targeted paid media campaigns. Additionally, she launched a weekly webinar series designed to nurture prospects and educate consumers about Milo's products, which resulted in over 100 registrations and more than four mortgage applications from the first three webinars.
Previous Marketing Roles
Prior to her current role at Milo, Maria held various marketing positions. She worked as a Marketing Advisor at Owners from 2022 to 2023. Before that, she served as the VP of Media Strategy at Digital Media Solutions from 2021 to 2022. Her earlier experience includes roles such as Head of Marketing at Aprende Institute, Marketing Innovation Manager at Visa, and Social Media Manager at Open English. These positions provided her with a diverse background in marketing strategy and execution.
Education and Expertise
Maria Gabriela Henriquez has a solid educational foundation in communication and marketing. She studied at General Assembly, where she earned a certification in Digital Communication and Media/Multimedia in 2014. She also holds a Bachelor of Science in Public Relations, Advertising, and Applied Communication from Kennesaw State University, completed in 2014. Additionally, she studied law at Universidad de Carabobo and is currently enrolled in the Business Women in Leadership Program at Florida International University, which she began in 2022.
Achievements in Marketing Strategy
Throughout her career, Maria has achieved notable results in marketing strategy and execution. She scaled organic traffic by 90% by refining content strategy with a focus on audience persona and current trends. Her efforts in social media management led to a month-over-month engagement and following growth of 35%. These achievements reflect her ability to drive significant results through strategic marketing initiatives.
Early Career Experience
Maria began her career in marketing with an internship as a Global Marketing Intern at Promethean in 2014. She then gained experience as a Marketing Associate at Citi and as a Flight Crew Member on the Marketing and Promotions Team for the Atlanta Hawks. These early roles provided her with foundational skills in marketing and promotions, setting the stage for her future career in the field.