Jacob Barker
About Jacob Barker
Jacob Barker serves as the Director of Business Intelligence at Mimeo, where he applies his expertise in data modeling and analysis. With a background in advanced analytics and experience in various roles at Mimeo and other companies, he has a strong foundation in business intelligence and data visualization.
Current Role at Mimeo
Jacob Barker serves as the Director of Business Intelligence at Mimeo, a position he has held since 2023. In this role, he focuses on enhancing the company's data analytics capabilities and driving business intelligence initiatives. His expertise in DAX and DAX Studio supports complex data modeling and analysis tasks, contributing to informed decision-making processes within the organization.
Previous Experience at Mimeo
Jacob Barker has held multiple positions at Mimeo, including Manager of Sales Operations from 2016 to 2021 and Director of Revenue Operations from 2021 to 2023. During his tenure, he implemented advanced analytics solutions using Power BI and Looker, which improved the company's business intelligence capabilities. He also led process improvement initiatives that enhanced revenue and expense forecasting, demonstrating his ability to drive operational efficiency.
Technical Skills and Tools
Jacob Barker possesses strong technical skills in data visualization and analysis. He has utilized Python libraries such as Matplotlib, Bokeh, and Pandas for various business intelligence projects. His proficiency in DAX and DAX Studio further supports his work in complex data modeling. Additionally, he has developed CRM optimization strategies that leverage Salesforce and Outreach to enhance sales processes and customer engagement.
Education and Certifications
Jacob Barker earned a Master of Science in Computational Analytics from the Georgia Institute of Technology. He also holds a Bachelor of Science in Business Administration with a concentration in Accounting from the University of Tennessee at Martin. In addition to his formal education, he completed training at Trailhead by Salesforce, achieving Lightning Experience Development & Migration in 2018.
Professional Affiliations
Jacob Barker is an active member of RevGenius since 2021 and Wizards of Ops since 2020. His involvement in these organizations reflects his commitment to professional development and networking within the business intelligence and sales operations communities.