Karina Shaforost
About Karina Shaforost
Karina Shaforost is a Product Manager with over 12 years of experience in the tech industry, currently working at Mimi Hearing Technologies in Berlin. She applies a data-driven approach to enhance user experience and drive product growth, utilizing her expertise in consumer psychology and various product development frameworks.
Work at Mimi Hearing Technologies
Karina Shaforost has been serving as a Product Manager at Mimi Hearing Technologies since 2021. In this role, she applies a data-driven approach to enhance user experience and drive product growth. Her responsibilities include creating comprehensive product roadmaps and value propositions that align with market needs. She focuses on optimizing customer retention and engagement through effective product management strategies.
Previous Experience in Product Management
Before joining Mimi Hearing Technologies, Karina worked at Ajax Systems as a Product Manager for one year, from 2020 to 2021. Prior to that, she spent three years at ZEO Alliance, where she held dual roles as Product Manager and UX Researcher from 2017 to 2020, and as Product Marketing Manager from 2015 to 2017. Additionally, she worked at Integrity Vision as a Marketing Manager for four years, from 2010 to 2014, in Kiev, Ukraine.
Education and Expertise
Karina Shaforost holds a Bachelor's degree in Sociology and a Master's degree in Social Work, both from the National Aviation University. Her educational background supports her expertise in consumer psychology and storytelling, which are integral to her product management strategy. She specializes in conducting qualitative and quantitative user research to inform product decisions.
Skills and Methodologies in Product Development
Karina possesses extensive skills in product development methodologies, including design thinking and frameworks such as Jobs To Be Done (JTBD), Quality Function Deployment (QFD), and the Kano model. She is experienced in rapid prototyping and conducting usability and A/B tests to optimize product features. Her approach emphasizes the importance of user research in shaping product direction.
Industry Experience and Focus Areas
With over 12 years of experience in the tech industry, Karina has worked with both global companies and startups. Her focus areas include go-to-market strategies, customer journey mapping, and optimizing customer retention and engagement. She is dedicated to aligning product development with market needs to ensure successful outcomes.