Adam Lawrence Rodriguez
About Adam Lawrence Rodriguez
Adam Lawrence Rodriguez is a Fundraising Manager specializing in acquisition at Mind, where he has worked since 2021. He has a diverse background in marketing and fundraising, with previous roles at organizations such as TUI, Crisis, and Centrepoint.
Current Role at Mind
Adam Lawrence Rodriguez serves as the Fundraising Manager - Acquisition at Mind, a mental health charity, since 2021. In this role, he focuses on developing and implementing strategies to enhance fundraising efforts. His responsibilities include utilizing CRM systems to optimize donor engagement and acquisition. Adam's work at Mind reflects his commitment to supporting mental health initiatives through effective fundraising practices.
Previous Experience in Fundraising and Marketing
Prior to his current position, Adam held several roles in fundraising and marketing. He worked at Crisis as the Supporter Appeals Manager from 2018 to 2019 and later as the Digital Individual Supporters Manager from 2020 to 2021. He also served as the Supporter Appeals Strategic Lead at Crisis from 2019 to 2020. His experience includes managing supporter appeals and developing digital strategies to enhance donor engagement.
Career Background in Marketing
Adam's marketing career includes significant roles at various organizations. He worked at TUI as an eCRM Executive from 2012 to 2013 and at Sky as Digital Media Lead from 2013 to 2015. Additionally, he held positions at Centrepoint, first as Senior Direct Marketing Officer from 2016 to 2017 and then as Direct Marketing Manager from 2017 to 2018. His background encompasses both digital and offline marketing channels.
Educational Qualifications
Adam studied at Nottingham Trent University, where he earned a Bachelor of Science (BSc) degree in Psychology with Criminology from 2008 to 2011. This educational background provides him with a strong foundation in understanding human behavior, which is beneficial in his roles within fundraising and marketing.
Expertise in Customer Acquisition
Adam possesses expertise in customer acquisition strategies across various sectors, including gaming, tourism, and charity. His experience in utilizing CRM systems and implementing effective marketing strategies has contributed to his success in driving customer engagement and acquisition in his roles.