Dr Cath Biddle (Formerly Baillie)
About Dr Cath Biddle (Formerly Baillie)
Dr. Cath Biddle is the Head of Digital at Mind and a Board Trustee at Methodist Homes MHA, with extensive experience in digital transformation and user experience across various sectors. She holds a PhD in Psychology and has worked in roles at notable organizations including Oxfam and McDonald's.
Current Role at Mind
Dr. Cath Biddle serves as the Head of Digital at Mind, a role she has held since 2021. In this position, she focuses on digital transformation strategies to enhance the organization's online presence and user engagement. Her work involves implementing omni-channel solutions that improve accessibility and user experience for Mind's services.
Previous Experience in Digital Roles
Dr. Biddle has extensive experience in digital roles across various organizations. She worked at Bunnyfoot as a Contract Usability Consultant from 2006 to 2007. She later served as Head of User Experience at Oxfam from 2010 to 2014 and held positions at McDonald's, including Head of Digital and Senior Customer Engagement Manager from 2016 to 2019. Additionally, she worked at Epson Europe in different capacities, including Customer Experience Manager and Customer Proposition Manager.
Education and Expertise
Dr. Biddle studied at the University of Leeds, where she earned a PhD in Psychology from 1994 to 1998. She also holds a B.A. (Hons) in Information Technology and Psychology from the University of Liverpool, completed from 1990 to 1993. Her academic background supports her expertise in behavioral science, usability, persuasion design, and conversion rate optimization.
Board Trustee Role at Methodist Homes MHA
Since 2021, Dr. Biddle has been a Board Trustee at Methodist Homes MHA. In this role, she contributes to the governance and strategic direction of the organization, focusing on enhancing the quality of care and services provided to older people.
Professional Achievements and Skills
Dr. Biddle has a proven track record of delivering transformational change across multiple channels, including click and collect, loyalty programs, self-order screens, and home delivery services. With 19 years of experience in digital technology, she is recognized as an omni-channel expert with a strategic approach to digital transformation.