Lara Cerroni
About Lara Cerroni
Lara Cerroni is the Communications Planning and Strategy Lead at Mind, with a diverse background in communications across various organizations. She has held multiple roles in local government and non-profit sectors, including positions at Time to Change and Dartford Borough Council.
Current Role at Mind
Lara Cerroni serves as the Communications Planning and Strategy Lead at Mind, a mental health charity, since 2021. In this role, she is responsible for developing and implementing communication strategies that enhance the organization's outreach and engagement efforts. Her experience in communications allows her to effectively manage campaigns that promote mental health awareness and support services.
Previous Experience at Time to Change
Before joining Mind, Lara worked as the Communications Manager at Time to Change from 2017 to 2021. During her four years in this position, she focused on reducing stigma around mental health through strategic communication initiatives. Her efforts contributed to raising public awareness and encouraging conversations about mental health issues.
Educational Background
Lara Cerroni studied at Loughborough University, where she earned a Bachelor of Science with Honours in Sport Science and Physical Education from 1999 to 2001. She furthered her education at the London School of Economics and Political Science, achieving a Master of Science in Media and Communications from 2002 to 2003. This academic background has equipped her with a strong foundation in both communication strategies and media relations.
Career History in Communications
Lara has extensive experience in communications across various organizations. She worked at Dartford Borough Council as a Communications Officer from 2004 to 2006. She then held multiple roles at the London Borough of Tower Hamlets, including Communications Officer, Team Leader Communications, and Acting Head of Media between 2006 and 2012. Additionally, she served as Head of Communications at the London Borough of Waltham Forest from 2015 to 2017, and as Media Manager from 2012 to 2014.
Experience in Retail Marketing
Earlier in her career, Lara worked as a Retail Marketing Assistant at Arcadia Group Ltd from 2003 to 2004. This role provided her with insights into marketing strategies within the retail sector, complementing her later work in public sector communications.