Mark Gorman
About Mark Gorman
Mark Gorman serves as the Head of Brand and Communications at Mind, where he has worked since 2019. With a background in communications and brand management, he has held various roles in organizations such as Bliss, St John Ambulance, and Girlguiding.
Current Role at Mind
Mark Gorman serves as the Head of Brand and Communications at Mind, a leading mental health charity, since 2019. In this role, he has led a rebranding initiative aimed at enhancing the charity's public image and engagement. He implemented a digital-first communications strategy that significantly increased online engagement. Additionally, he developed and executed a national mental health awareness campaign that reached over a million people, contributing to Mind's mission of promoting mental health awareness.
Previous Experience in Communications
Prior to his current position, Mark Gorman held various roles in communications. He worked at Bliss - the special care baby charity as a Communications Officer from 2010 to 2013, and later as a Senior Communications Officer until 2014. He also served as Brand and Communications Manager at St John Ambulance from 2014 to 2016. His experience includes editorial responsibilities as Editor-in-Chief for ISMA News at the International Stress Management Association from 2014 to 2015.
Education and Expertise
Mark Gorman studied at De Montfort University from 2004 to 2007, where he focused on Journalism, Video Production, and Scriptwriting, achieving a degree in Media. His educational background laid the foundation for his career in communications. He also attended Dixons City Academy from 1997 to 2003. Mark regularly contributes to industry panels and discussions on mental health communications strategies, showcasing his expertise in the field.
Mentorship and Professional Development
Mark Gorman actively mentors junior communications professionals through Mind's internal development program. His commitment to professional development extends beyond his role at Mind, as he shares his knowledge and experience with emerging talent in the communications sector. This mentorship reflects his dedication to fostering growth and innovation within the industry.
Career Progression and Roles
Mark Gorman's career includes diverse roles that demonstrate his growth in the communications field. He began as Welfare & Campaigns Officer at De Montfort University from 2007 to 2008, followed by a position at the NHS Information Centre as Internal Communications & Web Officer for four months in 2008. He then worked at Girlguiding as Commissioning Manager from 2016 to 2019. His varied experiences have contributed to his comprehensive understanding of brand and communications management.