Penny Hoile
About Penny Hoile
Penny Hoile is a Digital Platform Support professional with extensive experience in digital marketing, particularly in SaaS and cloud-based technologies. She has held various roles in notable companies, including Digital Marketing Manager at Plantronics and Digital Marketing Director at Sage, and currently works at Mind and the University of Oxford.
Current Role at Mind
Penny Hoile currently serves as Digital Platform Support at Mind, a position she has held since 2022. In this role, she focuses on enhancing digital platforms to support the organization's objectives. Her work involves implementing effective digital strategies that align with Mind's mission and goals. This position is remote, allowing her to contribute to the organization from various locations.
Previous Experience in Digital Marketing
Prior to her current role, Penny Hoile held several significant positions in digital marketing. She worked as Digital Marketing Manager for EMEA at Plantronics from 2012 to 2016, where she managed marketing strategies across Europe, the Middle East, and Africa. Following this, she served as Digital Marketing Director for Sage People from 2016 to 2020, overseeing global marketing initiatives. Her earlier roles include Digital Acquisition Manager at Oxfam and Emarketing Specialist at Epson.
Educational Background and Qualifications
Penny Hoile studied at the Institute of Direct and Digital Marketing (IDM), where she earned a Postgraduate Diploma in Digital Marketing from 2005 to 2006. This academic background provided her with foundational knowledge and skills in digital marketing, which she has applied throughout her career in various roles across different organizations.
Expertise in Digital Marketing Strategies
Penny Hoile possesses extensive experience in managing digital marketing strategies, particularly for SaaS and cloud-based technologies. She specializes in demand generation and enhancing the customer journey, focusing on B2B marketing across EMEA, UK, APAC, and global markets. Her expertise includes developing multichannel and integrated marketing strategies, which have contributed to her success in previous roles.
Achievements in Marketing Budget Management
Throughout her career, Penny Hoile has demonstrated a proven track record in managing marketing budgets exceeding £3 million. This experience highlights her capability in overseeing substantial financial resources and ensuring effective allocation to achieve marketing objectives. Her strategic approach to budget management has been a key aspect of her roles in various organizations.