Rehana A.
About Rehana A.
Rehana A. is a CRM and Digital Services Manager with extensive experience in customer relationship management across various industries. She has held multiple roles in organizations such as Carnival UK and KTM Online Limited, focusing on data-driven strategies to enhance customer engagement.
Current Role at Mind
Rehana A. serves as the CRM and Digital Services Manager at Mind, a position she has held since 2023. In this role, she focuses on enhancing customer relationship management through tailored marketing activities. Rehana employs data-driven strategies to inform and improve CRM practices, aiming to drive strategic growth for the organization.
Previous Experience in CRM and Digital Services
Rehana has extensive experience in CRM and digital services across various organizations. She worked at LeMieux as the CRM & Retention Lead for four months in 2023. Prior to that, she served as the CRM Automation Manager at KTM Online Limited for five months in 2022. Her role at Carnival UK involved leading CRM and customer insights from 2018 to 2020, where she developed strategies to enhance customer engagement.
Education and Qualifications
Rehana A. studied at Solent University, where she earned a BA (Hons) in Tourism Management from 2001 to 2004. This educational background has provided her with a foundation in understanding customer needs and behaviors, which she applies in her various roles within CRM and digital marketing.
Career Background in Data Management and Marketing
Rehana's career includes diverse roles in data management and marketing. She worked as a Data Management Officer at Southampton City Council for four months in 2007. Additionally, she held the position of Marketing Manager at ICS Cool Energy for seven months in 2015. Her experience also includes roles at Ageas Group and Vertu, where she focused on CRM and digital marketing strategies.
Freelance CRM Management Experience
Since 2017, Rehana has been working as a Freelance CRM Manager, providing her expertise to various clients in Southampton. This role allows her to leverage her extensive experience in CRM to tailor marketing strategies that meet specific customer needs, enhancing overall customer journeys through data insights.