Sally Dalton
About Sally Dalton
Sally Dalton is the EFL Campaign Manager at Mind, where she has worked since 2019, focusing on the partnership between the English Football League and the mental health charity. She has over a decade of marketing experience, including roles at Britvic Soft Drinks and consultancy positions in the sports sector.
Current Role at Mind
Sally Dalton serves as the EFL Campaign Manager at Mind, a mental health charity, since 2019. In this role, she manages the partnership between the English Football League (EFL) and Mind, focusing on campaign management. Her work involves developing initiatives that promote mental health awareness within the context of football, aiming to reach a broad audience through the sport.
Previous Experience at Britvic Soft Drinks
Sally Dalton has extensive experience at Britvic Soft Drinks, where she held multiple positions. She worked as a Senior Brand Manager from 2006 to 2009 and later as a Senior Innovation Manager from 2010 to 2011. Additionally, she served as the International Marketing Controller during the same period. Her roles involved overseeing brand strategy and innovation initiatives within the company.
Consultancy and Insight Roles
Sally Dalton has also worked in consultancy and insight roles. She was a Consultant and Brand and Marketing Lead at Moving Insight from 2016 to 2017. Following that, she worked at Women in Sport as an Insight professional from 2017 to 2018. These positions allowed her to apply her marketing expertise to various projects focused on sports and brand development.
Education and Academic Background
Sally Dalton studied at the University of Birmingham, where she earned a Bachelor of Commerce from 1996 to 2000. She later pursued a Master's degree in Management and Business from 2013 to 2016. Her academic background provides a strong foundation for her career in marketing and sport policy.
Voluntary Experience in Sports Development
Sally Dalton has significant voluntary experience in grassroots sport and sports development. She has collaborated with national governing bodies such as England Hockey and England Boxing. This involvement reflects her commitment to promoting sports and supporting community initiatives.