Sarah Wilson
About Sarah Wilson
Sarah Wilson is a Marketing and Communications Manager based in Wales, currently working at Mind since 2017. She has a diverse background in media and communications, having held various roles at organizations such as Sightsavers, YouthNet, and Action for Children.
Current Role at Mind
Sarah Wilson serves as the Marketing and Communications Manager for Mind in Wales. She has held this position since 2017, contributing to the organization's communication strategies from Cardiff, United Kingdom. In her role, she focuses on developing impactful marketing initiatives that resonate with specific audiences, utilizing her extensive background in media and communications.
Previous Experience in Marketing and Communications
Prior to her current role, Sarah Wilson accumulated significant experience in the marketing and communications sector. She worked as the Media Manager at Sightsavers for nine months in 2010 and 2011, and later served as the Global Head of Communications at the same organization from 2011 to 2013. Additionally, she held the position of Head of Media & PR at YouthNet from 2008 to 2010 and worked as a Marketing and Communications Consultant at Avert from 2013 to 2017.
Educational Background
Sarah Wilson has a solid educational foundation in marketing and psychology. She studied Social Marketing at the University of Brighton, where she achieved a Postgraduate Certificate with distinction from 2013 to 2015. She also earned a Bachelor of Science in Psychology with Counselling from The Open University, completing her studies from 2017 to 2023. Additionally, she studied Marketing at Cambridge Marketing College and holds a Certificate in the field.
Expertise in Communications
Sarah Wilson possesses expertise in tone of voice development and stakeholder engagement. She is experienced in planning, writing, and commissioning content across various channels, including web, social media, and print. Her skills include utilizing creative media coverage to effectively reach target audiences and facilitating internal discussions to enhance communication strategies.
Career Progression
Sarah Wilson's career in marketing and communications has seen her take on various roles with increasing responsibility. She began her career as a Senior Media & PR Officer at Action for Children from 2006 to 2008. Following that, she transitioned to St Catherine's Hospice Sussex and Surrey as Marketing and Communications Manager for one year before joining Mind. Her diverse experiences have contributed to her comprehensive understanding of the sector.