Vari Lambert
About Vari Lambert
Vari Lambert is a Media Relations Manager with extensive experience in public relations and campaign management, particularly in the charity sector. She has successfully led significant campaigns, including one for Tesco and Diabetes UK that raised £18 million, and has worked with various organizations to enhance their media presence.
Work at Mind
Currently, Vari Lambert serves as the Media Relations Manager at Mind, a mental health charity, where she has been employed since 2017. In this role, she focuses on developing and executing media strategies to enhance the organization's visibility and support for mental health initiatives. Her responsibilities include managing media inquiries, crafting press releases, and building relationships with journalists to promote Mind's campaigns and services.
Education and Expertise
Vari Lambert studied at Newcastle University from 2003 to 2006, where she earned a Bachelor of Arts degree in English Literature, Literature, and Film. Her academic background provides her with a strong foundation in communication, critical thinking, and storytelling, which she applies in her professional roles. She specializes in integrated multi-channel awareness and fundraising campaigns, particularly for charity partnerships and mass participation events.
Background in Media and Communications
Vari Lambert has extensive experience in media and communications, having worked in various roles across notable organizations. She served as a Press and Communications Officer at Diabetes UK from 2013 to 2015, and as a Media and Communications Officer at The Diana Award from 2010 to 2013. Additionally, she held the position of Public Relations Manager at Breast Cancer Care from 2015 to 2017. Her roles have equipped her with a strong network of media contacts and a keen understanding of newsworthiness.
Achievements in Campaign Management
Vari Lambert has successfully led significant campaigns, including a collaboration between Tesco and Diabetes UK that raised £18 million and generated over 3,000 pieces of media coverage. She also developed the #PassItOn video campaign for The FA and Breast Cancer Care, featuring high-profile celebrities such as Wayne Rooney, Theo Walcott, and Geri Horner. These initiatives demonstrate her ability to create impactful media strategies that resonate with audiences.
Volunteer Work at YMCA East Surrey
Since 2018, Vari Lambert has been volunteering at YMCA East Surrey. In this capacity, she contributes her media and communications expertise to support the organization's mission and community initiatives. Her volunteer work complements her professional experience and reflects her commitment to charitable causes.