Lindsay King
About Lindsay King
Lindsay King is a Performance Marketing Lead with extensive experience in paid acquisition and marketing strategy. She has held various roles in notable companies, including SmileDirectClub and Ancient Nutrition, and has a background in research from institutions like UCLA and Caltech.
Current Role at Mindbloom
Lindsay King serves as the Performance Marketing Lead at Mindbloom since 2023. In this role, she focuses on developing and executing performance marketing strategies. Her responsibilities include managing paid acquisition budgets and optimizing marketing efforts to enhance the company's outreach and effectiveness in reaching target audiences.
Previous Experience in Marketing
Prior to her current position, Lindsay King held various roles in marketing. She worked at Right Side Up as Marketing Strategy and Business Development from 2019 to 2022. Before that, she served as Sr. Director of Paid Acquisition at Ancient Nutrition in 2017 and as Director of Paid Acquisition at SmileDirectClub in the same year. Additionally, she managed paid acquisition budgets up to $60 million annually, demonstrating her capability in high-stakes marketing environments.
Research Background
Lindsay King has a solid foundation in research, having worked as a Research Associate at UCLA Center for Addictive Behaviors from 2008 to 2011 and at Caltech's Rangel Neuroeconomics Laboratory from 2007 to 2008. This research experience complements her marketing expertise, allowing her to apply analytical skills to marketing strategies.
Education and Qualifications
Lindsay King earned a Bachelor of Science degree in Biology from Caltech, where she studied from 2004 to 2008. This educational background provides her with a strong scientific understanding, which she integrates into her marketing strategies and decision-making processes.
Career Development and Skills
Throughout her career, Lindsay King has demonstrated a talent for building top-tier internal teams and freelancer networks. She has thrived in decoding unique marketing approaches tailored to individual products and audiences, showcasing her adaptability and strategic thinking in diverse marketing environments.