Sichia B.
About Sichia B.
Sichia B. serves as the Performance Marketing Lead at Mindbloom, a position she has held since 2022. With extensive experience in marketing roles across various companies, she has developed a strong background in growth and digital marketing.
Work at Mindbloom
Sichia B. has been serving as the Performance Marketing Lead at Mindbloom since 2022. In this role, she is responsible for developing and executing performance marketing strategies that drive customer acquisition and engagement. Her focus includes optimizing marketing campaigns and analyzing performance metrics to enhance overall effectiveness. Mindbloom is known for its innovative approach to mental health and wellness, and Sichia's expertise contributes to its mission.
Previous Experience in Growth Marketing
Prior to her current position, Sichia B. held several roles in growth marketing. She worked at Tonal as Senior Manager for Growth Marketing from 2019 to 2020 and later as Associate Director of Growth Marketing from 2020 to 2022. Her experience at Tonal involved leading marketing initiatives aimed at increasing brand visibility and customer engagement. She also served as Digital Marketing Manager at LinkedIn, where she managed various marketing operations from 2014 to 2019.
Marketing Roles at LinkedIn
Sichia B. has extensive experience at LinkedIn, where she held multiple positions. She was the Manager of Global Marketing Operations from 2014 to 2016, overseeing marketing strategies across different regions. Following this, she worked as Digital Marketing Manager for Mobile from 2017 to 2019 and for Paid Media from 2016 to 2017. Her roles involved managing marketing campaigns and optimizing digital strategies to enhance user engagement and brand reach.
Educational Background
Sichia B. studied at the University of Colorado at Boulder, where she earned a Bachelor of Arts (B.A.) degree in Communication. This academic background provided her with a strong foundation in effective communication strategies, which she has applied throughout her marketing career. Additionally, she completed her secondary education at Fairview High School.
Early Career in Marketing
Sichia B. began her career in marketing with roles at Clear Channel Communications (97.3 KBCO FM) as a Marketing Coordinator from 2004 to 2007 and at Liquid Compass as an Account Coordinator from 2007 to 2008. She further developed her skills at Yesmail Interactive, where she worked as an Account Manager and later as a Senior Account Manager from 2009 to 2012. These early experiences laid the groundwork for her subsequent roles in digital and growth marketing.