David Shannon
About David Shannon
David Shannon is the Copywriting Manager at Mindbody, where he leads a team of copywriters and advocates for the company's customers. He holds a Master's Degree in English Language and Literature from California Polytechnic State University and has a diverse writing portfolio.
Work at Mindbody
David Shannon serves as the Copywriting Manager at Mindbody, a position he has held since 2016. In this role, he develops and leads a team of copywriters, focusing on cultivating the company's brand voice. He advocates for Mindbody's customers through various product and marketing initiatives, ensuring that the messaging aligns with the company's objectives and resonates with its audience.
Education and Expertise
David Shannon holds a Master's Degree in English Language and Literature from California Polytechnic State University-San Luis Obispo, which he earned from 2003 to 2006. He also obtained a Bachelor's Degree in the same field from the same institution, completing it from 1996 to 1999. His educational background provides a strong foundation for his work in copywriting and content development.
Background
Before joining Mindbody, David Shannon accumulated diverse experience in the field of writing and analysis. He worked as a Blogger and Music Reviewer at Concord Music Group from 2010 to 2013. Additionally, he served as a Teaching Associate and Lecturer at California Polytechnic State University-San Luis Obispo from 2004 to 2006. His freelance work as a Market Analyst at Mintel Group Ltd. spanned 12 years, from 2004 to 2016.
Achievements
David Shannon has developed a diverse writing portfolio that includes blog posts, digital ads, emails, research reports, white papers, lesson plans, lyrics, and landing pages. His aim is to inspire, edify, empower, entertain, and transform through his writing and editing efforts, reflecting his commitment to effective communication and audience engagement.