Devin Mariucci
About Devin Mariucci
Devin Mariucci serves as the Team Lead for Social Media Marketing Communications at MINDBODY, Inc., where she has successfully established a new Social Media department. With a background in communication and sociology, she has extensive experience in social media management and marketing.
Work at Mindbody
Devin Mariucci has been employed at MINDBODY, Inc. since 2019, currently holding the position of Team Lead for Social Media Marketing Communications. In this role, she successfully negotiated with company executives to establish a new Social Media department, integrating three team members from the content team under her leadership. Prior to her current role, she served as a Social Media Marketing Communications Specialist at MINDBODY from 2018 to 2019, where she contributed to the company's social media strategy.
Education and Expertise
Devin Mariucci earned a Bachelor's Degree in Communication and Sociology from the University of Arizona, where she studied from 2010 to 2014. She completed her high school education at Torrey Pines High School from 2006 to 2010. Her educational background has equipped her with skills in communication strategies and social media marketing, which she applies in her current role at MINDBODY.
Background
Before joining MINDBODY, Devin Mariucci gained experience in various marketing roles. She worked as a Social Media Manager at Casual Fridays, Inc. from 2015 to 2018, and as a Marketing Specialist at Internet Marketing Inc. from 2014 to 2015. Additionally, she held internships at Allied Integrated Marketing and KFMB Stations, where she focused on publicity, promotions, and marketing strategies.
Achievements in Social Media Marketing
Devin Mariucci led a significant social media rebranding and influencer campaign that achieved a 1,176% increase in engagements across all channels. She also unified the company's social media presence by merging two separate accounts into one, enhancing the brand's overall strategy and coherence. These initiatives reflect her ability to drive engagement and streamline communication efforts.