Erica Smith
About Erica Smith
Erica Smith serves as the Head of Sales for Strategic Accounts North America at Mindbody, where she has worked since 2021. With a background in sales strategy and talent development, she has significantly contributed to the company's growth and employee advancement.
Work at Mindbody
Erica Smith has held the position of Head of Sales, Strategic Accounts North America at Mindbody since 2021. In this role, she is responsible for overseeing $25 million in global revenue for strategic client enterprises, with a focus on Software as a Service (SaaS) and Professional Services. Smith has successfully redesigned and implemented a sales strategy that achieved a retention rate with less than 3% churn and drove 27% net new growth over the previous fiscal year. Additionally, she serves as an Executive Sponsor for Mindbody’s Unite Employee Resource Group, which promotes purpose, equality, and community within the organization.
Education and Expertise
Erica Smith earned a Bachelor of Science (BS) degree from the Isenberg School of Management at UMass Amherst, where she studied at the Mark H. McCormack Department of Sport Management from 2001 to 2005. Her educational background provides a strong foundation in management principles and sport industry dynamics, which she applies in her current role at Mindbody and throughout her career.
Background
Prior to her current role at Mindbody, Erica Smith worked at Dun & Bradstreet as a Senior Account Executive in the Global Enterprise Client Organization from 2005 to 2013. Following that, she served as the Global Enterprise Financial Services Sales Manager at Gartner from 2014 to 2021. Her experience spans over 15 years in sales and account management, with a focus on enterprise clients and strategic accounts.
Achievements
During her career, Erica Smith has advanced 30% of her organization to their next career step through individual development and talent advancement programs. She has also developed Value Selling and Challenger sales enablement programs aimed at enhancing management and seller effectiveness. Her contributions have significantly impacted the growth and development of her teams and the organizations she has been part of.
Board Membership at Apparo
Erica Smith served as a Board Member for Apparo, an organization that provides technology solutions for nonprofits, from 2014 to 2022. In this role, she contributed to initiatives that support nonprofit organizations in leveraging technology to enhance their operations and impact within the community.