Jay Greene
About Jay Greene
Jay Greene is a Senior Copywriter at Mindbody, where he has worked since 2014. He holds a Master of Arts in Literature and Writing from California State University San Marcos and has experience in education and content creation.
Work at Mindbody
Jay Greene has been serving as a Senior Copywriter at Mindbody since 2014. In this role, he focuses on creating engaging marketing content that resonates with the target audience. His responsibilities include developing shareable content formats such as checklists, infographics, and curated lists, which aim to expand audience reach. Greene employs A/B variant testing and qualitative questionnaires to evaluate the effectiveness of the marketing copy he produces. His work contributes to Mindbody's overall marketing strategy and enhances brand visibility.
Education and Expertise
Jay Greene holds a Master of Arts (MA) in Literature and Writing from California State University San Marcos, which he completed from 2011 to 2013. He also earned a Bachelor of Arts (B.A.) in Literature and Writing from UC San Diego, studying there from 2001 to 2006. Additionally, he obtained a Multiple Subject Teaching Credential from California Polytechnic State University-San Luis Obispo in 2008. His educational background provides him with a strong foundation in rhetoric and composition, which informs his approach to crafting brand voice and tone.
Previous Work Experience
Before joining Mindbody, Jay Greene gained experience in various roles. He worked as a Copywriter at FindLaw.com (Thomson Reuters) for nine months in 2013-2014. Prior to that, he served as a Writing Consultant at California State University San Marcos from 2012 to 2013. Greene also worked as a Literacy Support Teacher at Lucia Mar Unified School District from 2008 to 2010. These positions contributed to his development as a skilled writer and educator.
Specialization in Content Creation
Jay Greene specializes in creating shareable content formats that enhance audience engagement. His expertise includes developing checklists, infographics, and curated lists that are designed to attract and retain user interest. Greene utilizes A/B variant testing and qualitative questionnaires to assess the impact of his marketing copy, ensuring that the content he produces is effective and aligns with audience needs. His strong background in rhetoric and composition further enhances his ability to craft compelling brand narratives.
Personal Interests
Outside of his professional work, Jay Greene enjoys various outdoor activities, including fishing and camping. He also engages in indoor hobbies such as cooking and reading. These interests reflect his appreciation for both nature and creativity, contributing to a well-rounded personal life.