Katie Zeff
About Katie Zeff
Katie Zeff is a Senior Lifecycle Program Manager at Mindbody, where she has worked since 2020. She has a background in marketing and operations, having held various roles at cielo24 and Mindbody, and holds degrees in Journalism and Public Relations from Universidad Complutense de Madrid and a Bachelor of Arts from the University of California, Santa Barbara.
Work at Mindbody
Katie Zeff has been serving as the Senior Lifecycle Program Manager at Mindbody since 2020. In this role, she is responsible for overseeing lifecycle marketing strategies and initiatives aimed at enhancing customer engagement and retention. Prior to this position, she worked at Mindbody as a Lifecycle Marketing Program Manager from 2016 to 2020, where she contributed to the development and execution of marketing programs that supported customer journeys.
Previous Experience at cielo24
Katie Zeff held multiple roles at cielo24, starting as an Operations Analyst from 2013 to 2014. In this position, she focused on operational efficiencies within the company. She then transitioned to the role of Crowd Operations Manager from 2014 to 2016, where she managed crowd-sourced transcription services. In 2016, she briefly served as the Product Marketing Manager, contributing to product positioning and marketing strategies.
Education and Expertise
Katie Zeff earned a Bachelor of Arts (B.A.) degree from the University of California, Santa Barbara, where she studied from 2009 to 2013. She furthered her education at Universidad Complutense de Madrid, focusing on Journalism and Public Relations for one year in 2012 to 2013. Her academic background provides a foundation for her expertise in marketing and communications.
Career Timeline
Katie Zeff's career includes significant roles in marketing and operations. She began her professional journey as an Operations Analyst at cielo24 in 2013, followed by various positions within the company until 2016. After joining Mindbody in 2016, she progressed from Lifecycle Marketing Program Manager to Senior Lifecycle Program Manager, reflecting her growth and development in the marketing field.