Lauren Thalman, MBA, Cspo
About Lauren Thalman, MBA, Cspo
Lauren Thalman, MBA, Cspo, serves as the Group Product Manager for Consumer Marketplace Growth and Acquisition at MINDBODY, Inc., where she leads AI/ML strategies and drives SEO initiatives. She holds an MBA from San Diego State University and a BS in Psychology from the University of California, Davis.
Work at Mindbody
Lauren Thalman currently serves as the Group Product Manager for Consumer Marketplace Growth and Acquisition at MINDBODY, Inc. since 2018. In this role, she leads the AI/ML strategy within the consumer marketplace, focusing on enhancing consumer discovery and conversion. She drives the SEO strategy aimed at increasing new user acquisition for MINDBODY's consumer marketplace. Additionally, she oversees the strategy and ownership of the direct-to-consumer membership program, Mindbody Flex. Thalman has also defined recommender systems and hotness signal opportunities to improve consumer engagement and retention within MINDBODY's mobile applications.
Education and Expertise
Lauren Thalman holds a Master of Business Administration (MBA) from San Diego State University, where she studied Finance from 2012 to 2014. Prior to her MBA, she earned a Bachelor of Science in Psychology from the University of California, Davis, studying from 2008 to 2011. Her educational background provides her with a strong foundation in both business strategy and consumer behavior, which she applies in her current role at MINDBODY.
Background
Before joining MINDBODY, Lauren Thalman worked at Lytx as a Product Manager/Product Owner from 2014 to 2018. During her four years at Lytx, she gained experience in product management and ownership, which contributed to her skills in leading product strategies and initiatives. Her career trajectory has been focused on product management and consumer engagement strategies.
Achievements
At MINDBODY, Lauren Thalman developed and implemented an A/B testing framework using Optimizely across all product lines. This initiative supports data-driven decision-making and enhances product performance. Her work in defining recommender systems and hotness signal opportunities has also contributed to improving consumer engagement and retention within the company's mobile applications.