Martha Dawson
About Martha Dawson
Martha Dawson is a Senior Business Intelligence Analyst at Mindbody, where she has worked since 2024. She has a strong background in data analytics, having held various positions at notable organizations including Spotify, Lucid, and the University of Virginia.
Work at Mindbody
Martha Dawson has been employed at Mindbody as a Senior Business Intelligence Analyst since 2024. In this role, she focuses on leveraging data analytics to support business decisions and improve operational efficiency. Her expertise in business intelligence contributes to the company's mission of providing wellness solutions.
Education and Expertise
Martha Dawson holds a Master’s Degree in Business Analytics from Wake Forest University School of Business, which she completed in 2017. She also earned a Bachelor’s Degree in Economics from Duke University, graduating in 2016. Her educational background equips her with strong analytical skills and a solid foundation in business principles.
Professional Background
Martha Dawson has a diverse professional background in data analytics and business intelligence. Before joining Mindbody, she worked as a Business Intelligence Analyst at Spotify from 2022 to 2023. Her previous roles include Senior Analyst at Merkle, Data Operations Lead at the University of Virginia, and Business Intelligence Manager at Lucid, LLC. She has also held various internships, including a Volunteer Coordinator Intern position at Southern Appalachian Highlands Conservancy.
Previous Work Experience
Martha Dawson's work experience spans several organizations and roles. She served as a Graduate Student Consultant at Procter & Gamble from 2016 to 2017 and as a Wellness Intern at Duke Student Wellness Center from 2012 to 2016. Additionally, she worked at Merkle in two capacities: as an Analyst from 2017 to 2019 and as a Senior Analyst from 2019 to 2020. Her roles have involved performance analytics and data operations.