Melissa Garza Laity
About Melissa Garza Laity
Melissa Garza Laity is a Manager of Strategic Accounts at Mindbody, where she has worked since 2018. She has a background in sales and marketing, with experience in various roles across the sports and fitness industries.
Current Role at Mindbody
Melissa Garza Laity serves as the Manager of Strategic Accounts at Mindbody, Inc., a position she has held since 2018. In this role, she focuses on managing enterprise accounts and driving growth through strategic initiatives. Her responsibilities include overseeing client relationships and ensuring customer satisfaction, which contributes to the overall revenue growth of the company. She has a proven track record of leading teams to retain and increase revenue in the Software as a Service (SAAS) industry.
Previous Experience in Sports Management
Prior to her current role, Melissa Garza Laity gained extensive experience in the sports management sector. She worked as an Account Executive for the Anaheim Ducks from 2012 to 2016, where she was responsible for managing client accounts and driving sales. Before that, she held positions at the Los Angeles Clippers as an Inside Sales representative from 2011 to 2012 and as a Marketing Intern at EAG Sports Management from 2010 to 2011. These roles provided her with a solid foundation in sales and customer relationship management.
Career Development at 24 Hour Fitness
Melissa Garza Laity began her career in sales management at 24 Hour Fitness, where she worked from 2006 to 2010. During her four years there, she developed her skills in sales and team leadership. This experience laid the groundwork for her future roles in strategic account management and sales within the sports and fitness industries.
Education and Marketing Expertise
Melissa Garza Laity studied at California State University, Long Beach, where she earned a degree in Marketing from 1997 to 2001. Her educational background in marketing has equipped her with the knowledge and skills necessary to excel in sales and account management roles. This foundation supports her strategic approach to business growth and customer engagement.
Leadership and Management Style
Melissa Garza Laity emphasizes a people-centric and process-oriented management approach. She focuses on fostering team collaboration and driving results through effective leadership. Her strong skills in leadership, sales, and customer relationship management enable her to guide enterprise teams toward achieving their objectives and enhancing client satisfaction.