Olivia Brafman
About Olivia Brafman
Olivia Brafman is a Senior Manager of Strategic Accounts, International at Mindbody, where she oversees a team responsible for significant annual recurring revenue. With extensive experience in business development and account management across various sectors, she has held key positions at notable organizations including Ministry of Sound Fitness and Quintessentially Foundation.
Current Role at Mindbody
Olivia Brafman currently holds the position of Senior Manager, Strategic Accounts, International at Mindbody. She has been in this role since 2022 and is based in London, England. In her capacity, she oversees a team of Strategic Account Managers and is responsible for managing a total Annual Recurring Revenue (ARR) exceeding USD $6.5 million. Brafman works cross-functionally with product and engineering teams to implement regional go-to-market strategies and enhance customer Net Promoter Scores (NPS).
Previous Experience at Mindbody
Before her current role, Olivia Brafman worked at Mindbody in various capacities. She served as Strategic Account Manager II for the Asia-Pacific (APAC) region from 2019 to 2021 while based in Sydney, Australia. Prior to that, she was the Manager of Strategic Accounts for the Europe, Middle East, and Africa (EMEA) region from 2021 to 2022 in London. During her tenure, she achieved 106% quota attainment across her direct team in the last full year.
Professional Background
Olivia Brafman's professional journey includes significant roles in various organizations. She worked at Ministry of Sound Fitness as Head of Business from 2015 to 2019 in London. Prior to that, she was with Quintessentially Foundation as Business Development and Event Manager from 2011 to 2015. Additionally, she held positions at Quintessentially Education as Head of Marketing and at Quintessentially Art as Business Advisor, both from 2014 to 2015.
Education and Qualifications
Olivia Brafman studied at The University of Manchester, where she earned a Bachelor of Science (BSc) with Honors in Design Management for Fashion Retailing, achieving a first-class degree. Her educational background provides her with a strong foundation in design and business management, which she applies in her professional roles.
Keynote Speaking and Coaching
Olivia Brafman serves as a keynote speaker, representing Mindbody at global conferences, including Dubai Active. She is also a qualified Value Selling coach, providing support to enterprise representatives in deal reviews, complex negotiations, and deal acceleration on a weekly basis. Her expertise in these areas contributes to her effectiveness in managing strategic accounts and fostering client relationships.