Joey Bridges
About Joey Bridges
Joey Bridges is a Media Director who specializes in compliance and strategic advertising for finance companies in the digital space.
Joey Bridges Media Director
Joey Bridges holds the title of Media Director. In this role, Joey is responsible for overseeing media-related activities and strategies, with a focus on compliance and effective communication in the financial services sector.
Joey Bridges Google Ads Rules Blog Post
Joey Bridges authored a blog post discussing updated Google Ads rules for finance companies. The post elaborates on several crucial guidelines to ensure compliance with federal and state advertising regulations.
Importance of Compliance in Financial Advertising
In the blog post, Joey Bridges emphasizes the importance of maintaining compliance with federal and state guidelines when advertising financial services. This is crucial for preventing legal issues and ensuring transparent and ethical advertising practices.
Consistent Geographic Targeting in Ads
Joey Bridges highlights the necessity of consistent geographic targeting to avoid discrimination in financial services advertisements. Accurate targeting helps in delivering relevant ads to the right audience while upholding fairness and compliance.
Avoiding Ad Personalization in Sensitive Categories
In the blog post, Joey Bridges advises against using ad personalization based on sensitive categories such as marital status. This approach prevents potential biases and discriminatory practices, adhering to ethical advertising standards.
Setting Up a Compliance-Proof Account
Joey Bridges emphasizes the importance of having a compliance-proof account setup. This enables businesses to respond quickly to compliance queries, maintain regulatory adherence, and avoid disruptions in their advertising efforts.
Specific Landing Pages for Financial Services
Joey Bridges recommends creating specific landing pages for different financial services. This strategy improves user experience by directing potential clients to relevant information, thereby enhancing engagement and conversion rates.
Monitoring Ad Accounts for Compliance
Joey Bridges alerts companies to the need for continuous monitoring of their ad accounts. This vigilance helps avoid incorrect flagging by Google, especially for certain financial products, ensuring uninterrupted and compliant advertising campaigns.