Barry Ko
About Barry Ko
Barry Ko is a Search Engine Marketing Manager at Minted, with a background in digital marketing and web technologies. He has held various roles in companies such as Ask.com, Thumbtack, and Tailored Brands, accumulating over a decade of experience in the field.
Work at Minted
Barry Ko has been serving as the Search Engine Marketing Manager at Minted since 2022. In this role, he focuses on developing and implementing strategies to enhance the company's online presence and drive traffic through search engine marketing. His responsibilities include analyzing data to inform marketing decisions and optimizing campaigns to achieve better results.
Previous Experience in Digital Marketing
Before joining Minted, Barry Ko held various positions in digital marketing. He worked at Tailored Brands, Inc. as a Digital Marketing Manager - Paid Search from 2016 to 2022, where he managed paid search campaigns. Prior to that, he was with Thumbtack, Inc. as an SEM Associate and Content Specialist from 2012 to 2013, and served as a Web Developer/Digital Marketing professional at ThinkTank Learning, Inc. from 2013 to 2016.
Experience at Ask.com
Barry Ko began his career at Ask.com, where he worked in two roles. He was a Web Producer 2 from 2004 to 2009, contributing to the website's content management and production. Later, he served as an SEM Data Analyst for seven months in 2010, focusing on search engine marketing data analysis.
Education and Expertise
Barry Ko earned a Bachelor of Arts degree in Architecture and Design from San Jose State University. His educational background in design complements his expertise in digital marketing and web technologies. He is committed to continuous learning and applying new methodologies in his work.
Professional Focus and Methodologies
Barry Ko emphasizes data-driven decision-making in his professional approach. He embraces the 'fail fast' methodology, which allows for rapid testing and learning in digital marketing strategies. His keen interest in new methodologies aids in both execution and leadership within the field.