Mariam Naficy
About Mariam Naficy
Mariam Naficy is a seasoned entrepreneur and investor, currently serving as the Founder and Executive Chairman of Minted and a board member at Victoria's Secret and Medium. She has a notable history of founding and leading e-commerce ventures, including Eve.com and Minted, and has invested in various successful startups.
Work at Minted
Mariam Naficy is the Founder and Executive Chairman of Minted, a company she established in 2007. She served as the Founder and Co-CEO from 2021 to 2023 and previously held the role of Founder and CEO from 2007 to 2021. Under her leadership, Minted achieved cash-flow break-even by 2012 and raised a total of $190 million in capital. The company's products have reached 40 million homes, showcasing its significant impact in the marketplace.
Board Memberships and Leadership Roles
Mariam Naficy has held various board positions throughout her career. She has been a member of the Board of Directors at Victoria's Secret since 2022. Additionally, she served on the boards of Polyvore from 2008 to 2013, Yelp from 2014 to 2020, and Medium since 2021. Her leadership experience extends to her role as Founder and Managing Partner at Heretic Ventures, which she established in 2021.
Education and Expertise
Mariam Naficy holds a Bachelor of Arts in Political Economy from Williams College, where she studied from 1987 to 1991. She furthered her education by earning a Master of Business Administration (MBA) from Stanford University Graduate School of Business between 1996 and 1998. Her academic background supports her focus on e-commerce, marketplace, community, and content-driven businesses as a serial entrepreneur and angel investor.
Entrepreneurial Ventures
Mariam Naficy is recognized for her entrepreneurial ventures, including founding Eve.com in 1998, the first beauty e-commerce site in the United States. She has also been involved in early investments in notable companies such as Reddit, Gusto, Color, Our Place, Madison Reed, and Middesk. Her experience spans various roles, including Vice-President and General Manager of US E-Commerce at The Body Shop and VP of Marketing and Product Development at Movielink.
Achievements and Recognition
Mariam Naficy has received recognition for her contributions to business and innovation. In 2013, she was named one of the 25 Most Creative People in Business by Fast Company. Her efforts in raising $11 million in cash during Minted's early years and leading the company to significant funding milestones reflect her impact in the entrepreneurial landscape.