Shayda Haddad, MBA
About Shayda Haddad, MBA
Shayda Haddad is a Growth Marketing Manager specializing in Paid Social, currently working at Minted since 2022. She holds an MBA from Saint Mary's College of California and has a diverse background in marketing roles across various companies, including thredUP and nContext.
Current Role at Minted
Shayda Haddad serves as the Growth Marketing Manager for Paid Social at Minted, a position she has held since 2022. In this role, she focuses on developing and executing strategies that enhance customer acquisition and brand visibility. Her expertise in leveraging data-driven insights allows her to refine marketing campaigns effectively, ensuring a strong return on investment.
Previous Experience at thredUP
Before joining Minted, Shayda worked at thredUP as a Growth Marketing Manager from 2021 to 2022. During her tenure, she was responsible for implementing growth strategies that contributed to the company's marketing objectives. Her role involved optimizing customer acquisition efforts and enhancing brand presence in the competitive online retail space.
Educational Background
Shayda Haddad earned her Master of Business Administration (MBA) with a focus on Marketing and Business Analytics from Saint Mary's College of California, completing her studies from 2020 to 2022. Prior to her MBA, she obtained a Bachelor of Science in Physiology and Neuroscience from UC San Diego, where she studied from 2013 to 2017. This educational foundation supports her expertise in marketing and analytics.
Career Progression and Skills
Shayda has a diverse career trajectory that includes various roles in marketing and customer engagement. She began her professional journey as a Lead Barista at Peet's Coffee from 2014 to 2016, followed by a Pathmaker Internship at Palomar Health in 2018. She then transitioned to nContext, where she held multiple positions, including Social Media Marketer and Growth Marketing & Social Media Manager from 2017 to 2021. Her skills include staying ahead of industry trends and managing teams to drive sustainable growth.